How Nike Uses IP to Dominate the Sneaker Market Photo Credit: Nike.com In a fiercely competitive sneaker market, signature brands that effectively utilize intellectual property are propelled into faster growth Nike, a leader in the industry, expertly capitalizes on the success of their elite athletes and branding. With the advent of NIL (Name, Image, and Likeness) agreements, Paige Bueckers of...
From the Court to the Courtroom
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