Tagmarketing

Behind the label: A closer look at environmental marketing

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Each time I go out shopping I’m bombarded with all kinds of environmentally focused marketing claims. Everything from “all natural” to “EcoLogo certified” – and that’s just the tip of the iceberg. With the growing emphasis on environmental concerns, environmentally-focused marketing has exploded. This has led to the proliferation of hundreds of different claims, labels, and certifications that...

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