Tagtrademarks

Trademarks and Corporate Brand Security: The Implications of developing technology

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A trademark can be almost anything that indicates a source or distinguishes a person’s goods or services. It can include words, symbols, graphics and even sound! Companies spend millions developing their trademark or “Brand.” The issue arises when defending or enforcing trademark rights, for example, from a passing off actions and trademark infringement claims under the Trade-marks Act (see...

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