One of the most challenging aspects of entering the legal profession is developing a distinct and professional social media strategy. This is particularly critical for Twitter use. I spent many hours scouring #LawTwitter and surveying the tweeting habits of lawyers from Ontario. These are some of my initial observations.
The rules of engagement are only complex insofar as you understand that rules change depending on your social stature, titles, and circle of lawyer friends:
1. The Rules of Professional Conduct do not always apply here; this is an area of ripe with exceptions and exemptions.
2. It is perfectly acceptable for Law Society of Ontario licensees to use foul or harsh language to convey information or ground their arguments.
3. Fear mongering and bullying are allowed. Otherwise, what would be the alternative: compelled speech?
4. Tag powerful allies into your twitter conversations to end arguments.
5. It is crucial for all potential licensees to develop burner accounts to engage with fellow colleagues.
6. Take copious screenshots of questionable behaviour (not your own).
7. Everything is personal, however, they are not necessarily professional.
8. Apologies are not necessary, nor are they welcome.
9. Lawyers’ duty to uphold the administration of justice is not negated by potentially offensive tweets. This may be subject to some departures.
10. There are no consequences.
11. Any lived experiences you hold can be used to absolve questionable tweets.
12. Deleting tweets is equivalent to not writing the tweet in the first place. Amirite?
13. There is no middle ground.
14. In the event you identify a middle ground in a Twitter altercation, immediately remove it.
15. If a colleague threatens you with a disreputable screenshot, show them your own collection.